hi, i’m caroline
I’m a graphic designer and brand builder based in San Diego. I specialize in crafting bold, intentional brand identities that make an impact — from logos and visual systems to the unexpected spaces where brands come to life. Whether it’s a full identity, a mural, a menu, or something a little weirder, I love bringing design into the real world in ways that feel thoughtful and true to the brand.
Carpenter Street Creative is rooted in craft. My dad was a cabinetmaker for 50 years. His shop, St Martins Lane Cabinetmakers, was named after a legendary workshop in London. My own name comes from closer to home: the shop he built on Carpenter Street, where I grew up watching raw materials become something intentional and lasting.
That space taught me the value of design done right — a balance of logic, creativity, and meticulous attention to detail.
I started Carpenter Street Creative in 2025 with that same philosophy: to help brands bring their visions to life. From concept to final delivery, I love seeing ideas take shape and thrive out in the world.
This isn’t just design. It’s craft.












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